As the top creative executive at advertising agency DDB's Chicago office, Paul L. Tilley oversaw commercials and campaigns for marquee clients such as Budweiser and McDonald's.

Mr. Tilley was named managing director of creative at DDB in September 2006, nine years after he joined the shop. Over those years, he led creative teams that came up with Dell's "Dude, You're Gettin' a Dell" campaign and advertising in McDonald's "I'm Lovin' It" effort.

Mr. Tilley, 40, died on Friday, Feb. 22. The Wilmette resident apparently jumped from an upper floor of the Fairmont Chicago Hotel Friday, and his death was ruled a suicide by the Cook County medical examiner's office.

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